Nonprofits work tirelessly on their mission to solve issues in health, education, art, environment, and social justice almost always within a tight budget. There are several challenges when operating within the nonprofit sector, and technology may just be what the industry needs. Even with financial constraints, nonprofits can still achieve their goals by streamlining operations and managing resources effectively with IT.
When used properly, powerful digital tools can empower staff and stakeholders to deliver on your organization’s mission and goals. Here are some benefits of tech solutions to nonprofit organizations.
Better relationship with donors and clients
For nonprofits, achieving goals mostly relies on a good relationship with donors, volunteers, staff, vendors, and clients. Donors, in particular, are important to manage well because donations are the primary source of income for nonprofits.
If your organization still relies on spreadsheets to manage donor and client data, it can take a toll on your operations staff. This is why you should invest in a customer relationship management (CRM) system. This tool tracks your interactions with donors and turns it into actionable insights that transform your fundraising and marketing efforts. CRM enables you to forge strong relationships while reducing tedious manual processes.
Improving fundraising efforts
More nonprofits are using technology to enhance their fundraising initiatives. In fact, an early study suggests that 98% of charities and nonprofits in the United States are active on at least one social media site. Moreover, 71% said that social media is useful for fundraising initiatives.
One way to use technology to improve your organization’s reach is by partnering with a multimedia provider. For instance, TED partners with NPR to share their ideas online. NPR distributes high-quality and timely news, information, and music programming to 975 independent stations. This way, TED can reach up to 26 million people every week through NPR’s podcasts and newscasts.
IT makes opening multiple fundraising channels possible, thus eliminating the need for resource-heavy events or expensive mail campaigns. If you have the right social media channels, donors will find it easier to stay in touch, ask questions, and contribute. This will make things more convenient for them, which in the long run will increase engagements.
Improving marketing strategies
CRM isn’t just a way to keep your donor’s contact details. You must learn to leverage their information and use them in devising the best marketing strategies. For instance, you can track your donors’ preferences and behaviors using their data. Learn which platform they prefer when responding to your messages. Find out how often and how much they contribute to your organization.
This data can come in handy for creating a personalized marketing strategy for each of your clients. For instance, a client who’s running a multimillion-dollar business, replies to your messages twice a month, and donates $250,000 to your organization monthly should only be contacted a couple of times a month through email. You don’t want to be pestering this donor with daily updates when you know well enough that they’re too busy to check them.
By improving your marketing strategies with IT, you can boost advocacies and awareness of your organization's mission not only to maintain lasting relationships with your existing donors but to attract potential ones as well.
Technology can play a vital role in making your nonprofit organization’s operations more effective and transformative. If you have more questions about CRM and how IT can improve your organization, contact Netcom Solutions today.
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